
Right On Interactive: Narušovač v marketingové automatizaci
When it comes to marketing automation, the industry is truly split.
There are low-end solutions that require you to match their processes in order to be successful. These aren’t inexpensive… many cost thousands of dollars per month and basically require you to retool how your company works to match their methodology. I believe this spells disaster for many companies… who are successful because of the process they měl fungoval mnohem lépe.
The high-end solutions offer a ton of flexibility and customization, but the implementation is brutal. At times, it requires months of work and even dedicated programming and management resources. We work with several companies that have licensed Marketing Automation solutions but have yet to fully implement and leverage the technology. So… they’re paying enormous costs, but never realizing the potential.

Právo na interaktivní is disrupting the market (again). Right On Interactive has already been named a trend-setting marketing automation company od Gleanster - s nejrychlejší implementací a nejjednoduššími rozhraními. Nyní mění způsob, jakým mohou společnosti přijímat marketingové strategie životního cyklu.
Právo na interaktivní nyní umožňuje společnostem vstoupit na trh automatizace marketingu na jakékoli úrovni jejich propracovanosti. Pokud nemají strategii, mohou začít s základní balík. Pokud zvládli e-mailový marketing a jsou připraveni na spuštěný a odkapávací marketing, mohou se pohybovat nebo začít s automatizace. A pokud jsou připraveni plně využít platformu, mohou se pohybovat nebo začít s životního cyklu marketing
Zde je rozpis Právo na interaktivní balíčky:
- Základní – Email, Landing Page and Form Tool, Email Reporting and Tracking, Segment Builder, Web Analytics, Anonymous Visitor Report, Identified Visitor Report, and Hot Lead Report.
- Automatizace – In addition to Basic, add Social Analytics and Reporting, Automated Marketing Programs, Marketing Programs Reporting, Visibility in CRM, and a Dedicated Client Success Manager.
- Životní cyklus – In addition to all the features of Basic and Automation, Lifecycle Marketing, Lifecycle Staging, and Gate Criteria, and 3D Scoring.
Best of all, the basic package is far less expensive than single-featured vendors in the industry. No need to migrate from one vendor to another – leaving actionable customer intelligence behind. With Right On Interactive, all the data is already there, they just enable more features as you move up to the next package.
Zde je přehled toho, jak Právo na interaktivní se liší