Ebook: Co je to Lifecycle Marketing?

E-kniha o marketingu životního cyklu

Co je to celoživotní marketing? Podle našeho sponzoři marketingové automatizace, marketing životního cyklu je:

… O tom, jak organizace interagují s vyhlídkami a zákazníky ve všech fázích jejich vztahu se svou značkou.

Pomáhá vaše interakce nebo poškozuje vaši značku?

E-kniha o marketingu životního cykluSales and marketing has changed drastically over the past 50 years, let alone the past decade. The funnel is not the same as it was. It isn't a linear path anymore – marketing automation is fueling the way for your customers to stay engaged, but make decisions at their own pace. You can still gather information about the customer profile while staying a distance, which is what most potential customer prefer these days.

50% of qualified leads aren't ready to buy, and the average sales cycle has increased by 33%.

This ebook delves into why lifecycle marketing and marketing automation is becoming even more important in today's age. It also goes into the different lifecycle stages involved in digital marketing. Without knowing where your prospects lie in the customer lifecycle, you won't be able to access their likelihood to convert of how to best engage with them.

Používáte software pro automatizaci marketingu ke sledování a zapojení vašich zákazníků? Proč nebo proč ne?

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