Growing traffic. Everyone seems obsessed with getting their content out there to as many places and searches they possibly can. For a business, it’s always cool to get national or regional recognition that gets some interest flowing in your company. Is it the right traffic, though?
Práce v novinovém průmyslu mi poskytla fascinující pohled na směšnou honbu za dalšími očními bulvami. Mnoho novin i nadále strmě slevuje (a devalvuje) své noviny jednoduše proto, aby udržely vysoké reklamní sazby s nafouknutou sledovaností. Šlo to do extrémů - například počítání čtenářů na odcizených kopiích novin (ano, povolilo to Audit Bureau of Circulations).
Moje čtenář je stabilní
Readership on my site has had its up and downs, but it’s fairly steady. During the week, I average about a thousand readers directly, about two thousand RSS and another 100+ via email. Given the fact that I write a lot about Indianapolis and the narrow topic of online marketing – combined with me being a one-person, part-time shop – I’m proud of those stats.
Regionally, the blog has provided me a lot of exposure. I believe I’m well-respected for the hard work that I’ve done, both on the blog and helping companies. I get a ton of invitations for coffee and meetings – so many that I’m often not available and it sometimes irritates those who are trying to catch up with me. I also get enough speaking engagements that I’m seriously working on ‘tuning’ my speeches and improving on their delivery.
Společnost počet oční bulvy that take in my blog exceed the resources that I personally have to deliver on every request. I couldn’t imagine my readership doubling and how that might impact my life. I already work too many hours and feel as though I don’t spend as much quality time with my family as I’d like to.
As you look to how your company is going to grow the volume of readers and traffic, you need to ask yourself, “How much is enough?”. What if you doubled your readers? How many more leads would that put in your pipeline? Could your business handle it? Many businesses aren’t prepared to scale. Others do quite nicely with dost provoz platit svým zaměstnancům a majitelům čestným platem.
It’s not always about další oční bulvy, sometimes it’s just the pravé oční bulvy. Důležité jsou potenciální zákazníci.