12 cest ke generování kreativního obsahu

Douglas Karr Středa, říjen 26, 2011

0 84 Přečíst 1 minutu

Včera jsme měli úžasný webinář PR Newswire a SurveyMonkey, registrováno přes 1,600 XNUMX lidí !!! Webinář byl společný webinář s John O'Connell, PR a komunikační konzultant z HNTB.

Upravil jsem svou prezentaci do formátu vhodného pro distribuci zde:

</p> <p>The 12 Paths to Creative Content Generation:</p> <ol> <li>Understand the <strong>intent</strong> of your visitors.</li><div id="ezoic-pub-ad-placeholder-110" data-inserter-version="2"></div> <li>Stop selling and <strong>provide value</strong> to your readers instead.</li> <li>Find out what your customers and prospects want!</li> <li><strong>Feed the senses</strong>: text, audio, video, and interactive media.</li> <li>Make surveys and polls a core content strategy.</li> <li>Deliver the same message in different ways through each <strong>new medium</strong>.</li><div id="ezoic-pub-ad-placeholder-111" data-inserter-version="2"></div> <li><strong>Cross-promote</strong> each of the mediums to one another.</li> <li>Start a content fire! Start using <a href="/infographics">Infographics</a>.</li> <li>Enable and <strong>encourage social sharing</strong>… add social buttons!</li> <li>Be vigilant and hunt down <strong>new audiences</strong> by promoting your content.</li> <li><strong>Measure</strong> the results and use what works best.</li> <li>Resurrect <strong>old content</strong> and re-use and re-promote it!</li> </ol> <p>It was a fantastic webinar with a great turnout. It seems that content is on everyone’s mind nowadays! I hope the takeaways from the presentation were that utilizing polls and surveys effectively, as well as promoting your content via tools like <a href="/acronym/pr/" data-type="URL" data-id="https://martech.zone/acronym/pr/">PR</a> and re-using your content in mediums such as infographics are key to a great content strategy!</p> <div class="stream-item stream-item-below-post-content"><div class="stream-item-size"> <div id="ezoic-pub-ad-placeholder-193"> </div> </div></div> </div> <div id="post-extra-info"> <div class="theiaStickySidebar"> <div class="single-post-meta post-meta clearfix"><span class="author-meta single-author with-avatars"><span class="meta-item meta-author-wrapper meta-author-117"> <span class="meta-author-avatar"> <a href="/author/douglaskarr/"><img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEX///+nxBvIAAAAAXRSTlMAQObYZgAAAApJREFUCJljYAAAAAIAAfRxZKYAAAAASUVORK5CYII=" data-src="/wp-content/uploads/2019/07/douglas-karr-2019-200x200.png" width='140' height='140' alt='Douglas Karr' class='lazy-img avatar avatar-140 wp-user-avatar wp-user-avatar-140 alignnone photo'/></a> </span> <span class="meta-author"><a href="/author/douglaskarr/" class="author-name tie-icon" title="Douglas Karr">Douglas Karr Sledujte na Twitteru ve středu 26. října 2011 0 84 1 minuta čtení {"@context":"http:\/\/schema.org","@type":"Article","dateCreated":"2011-10-26T07:14:42-04:00","datePublished":"2011-10-26T07:14:42-04:00","dateModified":"2023-03-07T09:26:09-05:00","headline":"12 Paths to Creative Content Generation","name":"12 Paths to Creative Content Generation","keywords":[],"url":"https:\/\/martech.zone\/creative-content-generation\/","description":"We had an amazing webinar yesterday with PR Newswire and SurveyMonkey, over 1,600 people registered!!! The webinar was a joint webinar with John O'Connell, a PR and Communications consultant from HNTB","copyrightYear":"2011","articleSection":"Content Marketing","articleBody":"\nWe had an amazing webinar yesterday with PR Newswire and SurveyMonkey, over 1,600 people registered!!! The webinar was a joint webinar with John O'Connell, a PR and Communications consultant from HNTB.\n\n\n\nI've modified my presentation into a format friendly for distribution here:\n\n\n\n\n\n\n\nThe 12 Paths to Creative Content Generation:\n\n\n\n\nUnderstand the intent of your visitors.\n\n\n\nStop selling and provide value to your readers instead.\n\n\n\nFind out what your customers and prospects want!\n\n\n\nFeed the senses: text, audio, video, and interactive media.\n\n\n\nMake surveys and polls a core content strategy.\n\n\n\nDeliver the same message in different ways through each new medium.\n\n\n\nCross-promote each of the mediums to one another.\n\n\n\nStart a content fire! Start using Infographics.\n\n\n\nEnable and encourage social sharing... add social buttons!\n\n\n\nBe vigilant and hunt down new audiences by promoting your content.\n\n\n\nMeasure the results and use what works best.\n\n\n\nResurrect old content and re-use and re-promote it!\n\n\n\n\nIt was a fantastic webinar with a great turnout. It seems that content is on everyone's mind nowadays! I hope the takeaways from the presentation were that utilizing polls and surveys effectively, as well as promoting your content via tools like PR and re-using your content in mediums such as infographics are key to a great content strategy!\n","publisher":{"@id":"#Publisher","@type":"Organization","name":"Martech Zone","logo":{"@type":"ImageObject","url":"https:\/\/martech.zone\/wp-content\/uploads\/2022\/11\/martech-zone-250x100-1.png"},"sameAs":["https:\/\/feed.martech.zone","https:\/\/www.facebook.com\/marketingtechnology","https:\/\/twitter.com\/martech_zone","https:\/\/www.linkedin.com\/company\/martechzone\/","https:\/\/www.youtube.com\/@MartechZone","https:\/\/apple.news\/TUP93jZfzTY-Mmvv76iWh3w","https:\/\/paypal.me\/douglaskarr","https:\/\/www.buymeacoffee.com\/douglaskarr"]},"sourceOrganization":{"@id":"#Publisher"},"copyrightHolder":{"@id":"#Publisher"},"mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/martech.zone\/creative-content-generation\/","breadcrumb":{"@id":"#Breadcrumb"}},"author":{"@type":"Person","name":"Douglas Karr","url":"https:\/\/martech.zone\/author\/douglaskarr\/"},"image":{"@type":"ImageObject","url":"https:\/\/martech.zone\/wp-content\/uploads\/2011\/10\/paths-to-content-creation.png","width":1200,"height":675}}</script> </article> <div class="stream-item stream-item-below-post"><div class="stream-item-size"> <div id="ezoic-pub-ad-placeholder-197"> </div> </div></div> <div class="post-components"> <div class="about-author container-wrapper about-author-117"> <div class="author-avatar"> <a href="/author/douglaskarr/"> <img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEX///+nxBvIAAAAAXRSTlMAQObYZgAAAApJREFUCJljYAAAAAIAAfRxZKYAAAAASUVORK5CYII=" data-src="/wp-content/uploads/2019/07/douglas-karr-2019-200x200.png" width='180' height='180' alt='Douglas Karr' class='lazy-img avatar avatar-180 wp-user-avatar wp-user-avatar-180 alignnone photo'/> </a> </div> <div class="author-info"> <h3 class="author-name"><a href="/author/douglaskarr/">Douglas Karr Douglas Karr je zakladatelem Martech Zone a uznávaný odborník na digitální transformaci. Douglas pomohl založit několik úspěšných start-upů MarTech, pomohl s due diligence ve výši více než 5 miliard dolarů v akvizicích a investicích Martech a pokračuje v zavádění svých vlastních platforem a služeb. Je spoluzakladatelem Highbridge, poradenská firma v oblasti digitální transformace. Douglas je také publikovaným autorem průvodce pro figuríny a knihy o obchodním vedení.highbridgeconsultants.com/" rel="external noopener nofollow" target="_blank" class="social-link url-social-icon"> <span class="tie-icon-home" aria-hidden="true"></span> <span class="screen-reader-text">Website</span> </a> </li> <li class="social-icons-item"> <a href="//www.facebook.com/douglaskarr" rel="external noopener nofollow" target="_blank" class="social-link facebook-social-icon"> <span class="tie-icon-facebook" aria-hidden="true"></span> <span class="screen-reader-text">Facebook</span> </a> </li> <li class="social-icons-item"> <a href="//twitter.com/douglaskarr" rel="external noopener nofollow" target="_blank" class="social-link twitter-social-icon"> <span class="tie-icon-twitter" aria-hidden="true"></span> <span class="screen-reader-text">Twitter</span> </a> </li> <li class="social-icons-item"> <a href="http://www.linkedin.com/in/douglaskarr/" rel="external noopener nofollow" target="_blank" class="social-link linkedin-social-icon"> <span class="tie-icon-linkedin" aria-hidden="true"></span> <span class="screen-reader-text">LinkedIn</span> </a> </li> <li class="social-icons-item"> <a href="//www.youtube.com/user/douglaskarr" rel="external noopener nofollow" target="_blank" class="social-link youtube-social-icon"> <span class="tie-icon-youtube" aria-hidden="true"></span> <span class="screen-reader-text">YouTube</span> </a> </li> <li class="social-icons-item"> <a href="//instagram.com/dknewmedia" rel="external noopener nofollow" target="_blank" class="social-link instagram-social-icon"> <span class="tie-icon-instagram" aria-hidden="true"></span> <span class="screen-reader-text">Instagram</span> </a> </li> </ul> </div> <div class="clearfix"></div> </div> <div id="related-posts" class="container-wrapper has-extra-post"> <div class="mag-box-title the-global-title"> <h3>Related Articles</h3> </div> <div class="related-posts-list"> <div class="related-item tie-standard"> <a aria-label="Online Infographic Makers and Platforms" href="/online-infographic-generators/" class="post-thumb"><img width="800" height="450" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=" class="attachment-jannah-image-large size-jannah-image-large lazy-img wp-post-image" alt="Online Infographic Makers - 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